2018 m. gegužės 10 d., ketvirtadienis

Right foot Nike and Left foot Adidas


Right hand Coca-Cola and Left hand Pepsi


Coca-Cola has a very large product category including e.g. different type of cola drinks, energy drinks, juices and so on. This also applies to Pepsi, which operates additionally in the food business. King of the cola drinks is definitely the Coca-Cola Classic, which is the most sold soft drink in the world. It has become with a lot different flavors as well like lemon, cherry and vanilla. Another significant cola products of this leading company are Coca-Cola Light and Coca-Cola Zero. Archenemy’s most famous product is the regular Pepsi that is number two in the soda markets. Pepsi has developed a lot of variations from its primary cola too and the company has a strong positioning on diet cola markets as well.

Coca-Cola and Pepsi are literally everywhere! Their products are sold in more than 200 countries over the world throughout supermarkets, cafes, restaurants, vending machines, gas stations, movie theaters and so on. Thus there is not a big difference between availability of Coke and Pepsi. Coca-Colas distribution is based largely on operating through local bottling partners, which in turn are working with customers. Pepsi is also using same kind of strategy. All in all it is a bit difficult to find differences between the cola market placing/distribution strategy of Coca-Cola and Pepsi. In any event, I can give you a hint. Be prepared to drink Coke if you visit in one of these leading fast food restaurant chains: McDonalds, Subway or Burger King.